Design with heritage. Living with personality.
JOOP! LIVING stands for sophisticated interior design with an unmistakable signature. Originating from one of Germany's most renowned lifestyle brands, the Living Collection combines JOOP!'s design DNA with high-quality home textiles and accessories for a stylish home.
The creative origin lies with Wolfgang Joop, whose flair for aesthetics, quality, and individuality continues to shape the brand today. Today, JOOP! LIVING consistently carries on this aspiration with an independent interior collection – from high-quality home textiles to holistic living concepts.
As part of the JOOP! brand world within the HOLY FASHION GROUP, JOOP! LIVING collections are created today in Hamburg. Here, design, materiality, and quality are developed with the aim of making modern living at the highest level an tangible experience.
The Total Look
A harmonious home is created by the interplay of all elements. That is why JOOP! LIVING understands interior design as a holistic concept. From the extensive furniture range to bed linen, towelling, and throws, as well as cushions, carpets, and curtains, all collections are coordinated in terms of colours, materials, and designs. The result is living spaces where every detail finds its place – distinctive, high-quality, and thought through down to the last detail.
