Made to measure – the term used in the world of fashion when true perfection is demanded. And: from the initial concept to the final fitting, the customer is involved in the entire creative process. JOOP! LIVING interprets this concept for the world of interior design, starting where new looks are born season after season in fashion: in the diversity of fabrics and colors. The JOOP! FABRICS collection presents contemporary colors and qualities that combine first-class functionality for high-quality upholstered furniture with a soft, pleasant feel. For the first time, furniture and accessories from the various JOOP! LIVING collections can be upholstered in the same selection of fabrics – perfectly coordinated in color and combination according to individual preferences. A selection of ready-made JOOP! FABRICS cushions in the same qualities, along with matching blankets and throws, completes the look. The JOOP! FABRICS fabric collections are developed in collaboration with renowned weavers, such as the prestigious German textile manufacturer Rohleder, and are expertly crafted for JOOP! upholstered furniture, beds, and cushions.